Careful! Don’t Be Left Behind With Your Local Internet Marketing
January 17, 2010
This information is brought to you by Web Excel Inc., an Atlanta Ga internet marketing firm.
If you are a marketing executive or business owner then the move in buying habits of consumers is surely nothing new to you. This move began in the late 90′s and to this day approximately 83% of the American populace has transformed the way they shop. The Kelsey Group has established that a large majority of the populace spend time searching online for products and services previous to making a purchase. Internet marketing has develop into a prime method for promoting goods and services. Yet, countless business owners are missing a extraordinary opportunity when it comes to internet marketing, and it has been underneath their nose the whole time.
If your business’s market is local in nature and its continued existence is dependent on offline promotion, this signifies bad news. Modestly put, most people explore what they want on the internet previous to buying. If a business has adequate coverage on the front page of Google, and provides the information they are looking for, bingo, that company just acquired a especially hot prospect.
What is the benefit to the Internet?
Shopping the internet is so pleasing because people can find a lot of information pertaining a company and their services, but in truth, it goes further even than that. A establishment that offers the best information and in more places that relates to their wishes is the business that customers are going to lean to. This is because they perceive this particular business as an authority, which means they will be more apt to buy from the company.
One Site is not sufficient!
One badly located website on the internet is not going to convey your business any real traffic of importance. To be frank even a site that hits the front page of Google will in some cases not provide you enough traffic when you are focusing on a local market, for the reason that in these cases the traffic in general for the industry is to small. So you need to throw a bigger net for the front page of the search engines to pull together more prospects. Of course, this also depends in large part on how many searches per month there are for the keywords used in your internet marketing promotion.
Marketing Strategies That Focus Only On Pay Per Click Campaigns Overlook 80% Of Traffic
If you are relying on Pay Per Click ads to market your business on the internet, you’re missing approximately 80% of the traffic. Google’s statistics confirm that roughly 70% to 85% of the traffic will click on the natural search ads and Google Local search results. It varies between these two percentages depending on the sort of business you are in. Why is this? Because potential consumers want information prior to being sold. That’s the attractiveness of the internet.
Your Company Must Have High Visibility, Authority and Dominate Local Natural Search
Customers are looking for the company that comes across as the authority in the market they are searching, and can give the valuable information they desire. Because of the competition online, just having a nice website on the front page of Google is not enough anymore.
As a business owner, you have to think in terms of 3 types of exposure online.
1. Visible- How many times is your business on the front page?
2. Authority – Have you established your company as the THE company to do business with online (Authority). When the potential customer returns ready to buy your service or product, are you the one they return to? You better be!
3. Dominance- Have you obliterated the competition when it comes to Google’s front page? For both local and natural search results. You should!
Finally, I recognized the strategic internet marketing opportunity that had been under my nose all along, and I jumped on board.
For me the business I was promoting was home improvement and our business fell victim to the huge change in consumer buying habits. Print and off line, ads that had held us in good stead through the 1990′s just were not working due to the shift in habits or they had been legislated away. That meant a shift to internet marketing for our business too.
After recognizing the giant opportunity that evidently few were seeing, I formed a local internet marketing corporation that I not only used to set free my struggling home improvement corporation, but other companies as well. Using the Visibility, Authority, and Dominance pillars of promotion, we have formed remarkable results. Of course a lot of work and time goes into a local internet marketing promotion of this size. Most internet marketing firms do not possess the organizational composition to pull off a promotion like this and still make money. Yet, when properly organized with the proper systems in place, it is possible. We do it every day.
January 5, 2010
Your Website Pagerank Depends on Backlinks
By Jack Murphy
Your website pagerank depends to a very great extent on inbound links, also known as backlinks. Your page content is also very important but these backlinks are an absolute necessity of search engine positioning. In order that a website can appear in the top rank of search engines like Google without your having to pay a lot of money for advertising, the website has to have a large number of backlinks.
Let’s get the definition right so that we understand what these website pagerank links are. Backlinks are links on one website that lead back to another (your) website, so it is indeed correct to refer to them as “inbound” links in relation to your own site.
The better established, the higher the quality and the higher the PageRank of the website that contains the links, the greater the power it has to assist your linked website with its search engine position. If the website that is receiving the inbound links gets many high quality, high PR backlinks, the better the likelihood of it being in a high ranking on the search engines and of having a higher pagerank itself.
So, how do we obtain backlinks of high quality pointing to our websites?
Submitting your website to various Internet directories can be useful and seocompany.ca list on their site the top forty in terms of inbound link quality. Number one is DMOZ, the Open Directory which has a pagerank of 8. DMOZ is the directory getting the most respect online today, especially as the websites it lists have all been positioned by human editors, not an algorithm. There is no automation with this directory, though it takes a long time to have a website included.
However, with a PR 8 it has to be worth the wait because the inbound link to your site will have such value. The main reason that DMOZ takes so long is because it is free, whereas most of the other directories levy a fee. Number two in the list is Yahoo with PR 7 with a charge of $299 per year. Lii at number 3 with a PR 7 is also free and there are four more in the top forty that are without charge too.
There are numerous other methods of creating high quality backlinks. Some experts encourage the writing and submission of articles in particular. Others recommend posting on forums and making comments on blogs. PageRank is also of importance when using what has become known as article marketing. There are hundreds of article directories that you can submit your article to but the sheer number of backlinks is not what it’s all about; it’s the quality.
EzineArticles.com with a PR 6 is the obvious place to start because of the value of that inbound link. Before you go out and buy an article submitter tool, do some research online and determine which directories have the best PR and use them. Do not submit the same article to each one as the search engine spiders will identify your articles as duplicate content and ignore them. Take the trouble to “spin” your articles by making subtle changes to please the spiders and thereby get better rankings.
The use of Social Bookmarking websites is another way that you can build backlinks for your website. Social Bookmark sites almost invariably have a popular ‘community’ aspect to them. Members join up and create profiles that include photographs and information about them. Then the new member is able to save bookmarks of favourite websites that can be itemized by tags. These tags are one or two word descriptions of what the sites contain and these bookmarks can be saved to a list that can be shown publicly, so that it is available to all. You will find a list of the top ten, headed by del.icio.us which is owned by Yahoo, at about.com
With the arrival of the phenomenon that is Web 2.0, obtaining backlinks is easier now than at any time since the Internet began. Many sites, especially blogs, have an interactive aspect to them, allowing visitors to sign in and create profiles. Then they are often permitted to post comments on the articles or stories on the website or blog which include a link back to their own site. In turn, the website or blog owner will respond to the comments, making this section of the website or blog a conversation piece.
Backlinking strategies can be great fun and the webmaster who is involved in getting more website pagerank backlinks for his/her website will have the added enjoyment of learning new information and meeting new friends, doing something that was once regarded as an onerous task.
Jack (John) Murphy is a Pagerank enthusiast who delights in looking for new ways to improve website pagerank. You are invited to visit his find pagerank site to grab the first chapter of “PageRank 5 in 90 Days” for free.
Article Source: http://EzineArticles.com/?expert=Jack_Murphy
http://EzineArticles.com/?Your-Website-Pagerank-Depends-on-Backlinks&id=3012205