Careful! Don’t Be Left Behind With Your Local Internet Marketing
January 17, 2010
This information is brought to you by Web Excel Inc., an Atlanta Ga internet marketing firm.
If you are a marketing executive or business owner then the move in buying habits of consumers is surely nothing new to you. This move began in the late 90′s and to this day approximately 83% of the American populace has transformed the way they shop. The Kelsey Group has established that a large majority of the populace spend time searching online for products and services previous to making a purchase. Internet marketing has develop into a prime method for promoting goods and services. Yet, countless business owners are missing a extraordinary opportunity when it comes to internet marketing, and it has been underneath their nose the whole time.
If your business’s market is local in nature and its continued existence is dependent on offline promotion, this signifies bad news. Modestly put, most people explore what they want on the internet previous to buying. If a business has adequate coverage on the front page of Google, and provides the information they are looking for, bingo, that company just acquired a especially hot prospect.
What is the benefit to the Internet?
Shopping the internet is so pleasing because people can find a lot of information pertaining a company and their services, but in truth, it goes further even than that. A establishment that offers the best information and in more places that relates to their wishes is the business that customers are going to lean to. This is because they perceive this particular business as an authority, which means they will be more apt to buy from the company.
One Site is not sufficient!
One badly located website on the internet is not going to convey your business any real traffic of importance. To be frank even a site that hits the front page of Google will in some cases not provide you enough traffic when you are focusing on a local market, for the reason that in these cases the traffic in general for the industry is to small. So you need to throw a bigger net for the front page of the search engines to pull together more prospects. Of course, this also depends in large part on how many searches per month there are for the keywords used in your internet marketing promotion.
Marketing Strategies That Focus Only On Pay Per Click Campaigns Overlook 80% Of Traffic
If you are relying on Pay Per Click ads to market your business on the internet, you’re missing approximately 80% of the traffic. Google’s statistics confirm that roughly 70% to 85% of the traffic will click on the natural search ads and Google Local search results. It varies between these two percentages depending on the sort of business you are in. Why is this? Because potential consumers want information prior to being sold. That’s the attractiveness of the internet.
Your Company Must Have High Visibility, Authority and Dominate Local Natural Search
Customers are looking for the company that comes across as the authority in the market they are searching, and can give the valuable information they desire. Because of the competition online, just having a nice website on the front page of Google is not enough anymore.
As a business owner, you have to think in terms of 3 types of exposure online.
1. Visible- How many times is your business on the front page?
2. Authority – Have you established your company as the THE company to do business with online (Authority). When the potential customer returns ready to buy your service or product, are you the one they return to? You better be!
3. Dominance- Have you obliterated the competition when it comes to Google’s front page? For both local and natural search results. You should!
Finally, I recognized the strategic internet marketing opportunity that had been under my nose all along, and I jumped on board.
For me the business I was promoting was home improvement and our business fell victim to the huge change in consumer buying habits. Print and off line, ads that had held us in good stead through the 1990′s just were not working due to the shift in habits or they had been legislated away. That meant a shift to internet marketing for our business too.
After recognizing the giant opportunity that evidently few were seeing, I formed a local internet marketing corporation that I not only used to set free my struggling home improvement corporation, but other companies as well. Using the Visibility, Authority, and Dominance pillars of promotion, we have formed remarkable results. Of course a lot of work and time goes into a local internet marketing promotion of this size. Most internet marketing firms do not possess the organizational composition to pull off a promotion like this and still make money. Yet, when properly organized with the proper systems in place, it is possible. We do it every day.
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