Atlanta Ga Internet Marketing Consultants

Local Internet Marketing Power

admin — Thu, 22 Apr 2010 16:51:15 +0000

Local Internet Marketing Power

It sounds incompatible to utilize local internet marketing and use internet technology to reach a huge number of customers around the globe. It seems an illogical premise to think that the internet can only have an impact on a local level for local companies rather than a global level, but this is much nearer to the truth than anyone would think.

The truth is SEO (search engine optimization) can be targeted to local internet marketing. In fact, SEO can be very much effective and productive when it is done that way. Local SEO is a preferred method of many giant companies nowadays. It’s less expensive due to its ability to filter more relevant and targeted visitors rather than general audiences and have so little conversion at all.

Currently, there are innumerable online consumers that use search engines to look for products sold in local shops and businesses. Because of this trend, Google itself is constantly shifting to local search services. Local internet marketing is continually growing by utilizing the local search features from popular search engines. What’s in the mind of most consumers is that they are more inclined to look for the most convenient stores, restaurants, and businesses that offer quality products and services, which are close enough from their residences and places of work. Of course price is still an important factor in buying preferences and consumers want to get the best price for every item they purchase.

Nowadays, printed Yellow Pages are not a popular resource in finding business and stores. These thick tomes are gathering dust and would disappear all together in the future. These are now being replaced with accessible, high-speed internet which can be found in homes or even accessed via 3G phones. Direct internet connections to gadgets have an exponential effect to the efficiency of local internet marketing. People can now get information for the best Italian restaurant in Sydney, for example, in their finger tips in seconds.

Local internet search gives results to customers with an accurate match for their information they need. Local Google, Yahoo Local, and Bing provide the best local search engine results. Local internet marketing strategies must be carefully planned before getting into the game of local internet advertising, otherwise the campaign will fail.

Small business owners who wish to reach customers from their local community through local internet marketing should design a highly targeted and locally integrated SEO plan so that their website will show up every time a local prospect searches using their target keywords. One example is if you have plumbing business near Avalon Beach, then you can include the keywords, Plumbing Services Avalon Beach, to make sure you have the right visitors.

There is a lot of potential profits for local small businesses if they will only tap the power of local internet marketing. Local internet marketing can boost your business leads with target clients for high conversions. Anyone could be reading this article now, and getting ideas, but you can get ahead of your competitors if you act now!

The author is a local internet marketing specialist located in Sydney, Australia.

Elocalise.com specializes in helping local businesses to expand their potential customer base by placing their business online strategically through local online advertising. This involves consulting with the local business on their current offline and online marketing methods to formulate a strategy with proven internet marketing methods, to eventually convert a potential online querying customer into a buying customer.

Article Source: http://EzineArticles.com/?expert=Elijah_Jordan_Kim
http://EzineArticles.com/?Local-Internet-Marketing-Power&id=3852933

Is Your Local Internet Marketing Campaign Building Enough Brand Awareness?

admin — Sun, 14 Feb 2010 22:07:50 +0000

When considering local internet marketing, first page positioning of a company’s website on the internet means different things for different businesses owners. The volume of search activity varies widely from industry to industry. The perceived importance of local online marketing as a crucial way to generate clients also varies widely, because of the lack of understanding of the rapid changes in the flow of online traffic in their industry.

It’s time to take a serious look at your online strategies

Some industries by their very nature appeal to a much broader spectrum of the populace than other industries, hence they generate much more online searches for the product or service being offered. However, with 83% of the population in America now searching the internet first to get more information before they buy, even the industries that appeal to a smaller cross section of the populace are getting volumes of online traffic that simply can’t be ignored if you are running any kind of serious marketing campaign for your business.

Casting a larger net

Regardless of the cross section of populace your company appeals too. There are solutions to becoming more visible to your prospects and building brand awareness so that your lead count reaches a respectable level.
1. Multiple sites for natural search – Have you considered what many sites as opposed to one website would do for building brand awareness and much higher visibility for your company. Why give all that online real estate to your competitors?
2. Inclusion in Google Maps (Google local) – This area of the front page of Google simply should not be ignored. A fairly high percentage of the searchers pick from the top 5 companies listed in Google maps. Are you listed there? Is your website among the top 4 positions? If not you need to change this now. Find someone who can optimize your business listing and get you there, otherwise you are letting your competition run over you.
3. Sponsored ads – Although Pay Per Click ads, the little sponsored ads you see at the top of the page and down the right side, only get about 20% of the traffic, for local internet marketing this can still be a money maker. Of that 20% there is a higher percentage of potential customers that are ready to purchase right now. You shouldn’t ignore this.
With the ever diminishing returns from offline conventional advertising, can your business afford not to make brand awareness online a priority? With offline advertising options drying up due to many newspapers, phone books, and various publications going out of business, will your business suffer? The ineffectiveness of much of the offline Medias to deliver buyers to businesses has caused a huge drop in revenues from business advertising. Adequate volume of readership for these Medias, simply don’t exist at the levels necessary to attract businesses anymore.

Don’t wait too long. Grab high visibility, authority and dominance online while the getting is still good.

The huge shift to the internet is only gaining more and more momentum. Apprehension is giving way to trust and dependence on the internet. Integration of the web into everyday life style is no longer the future. It is here today, to stay. Companies that are slow reacting to the changing marketing paradigm are going to find themselves at a disadvantage when they do decide to mount a serious local internet marketing campaign. Their competition may already be entrenched, enjoying huge brand awareness online.

Careful! Don’t Be Left Behind With Your Local Internet Marketing

admin — Sun, 17 Jan 2010 18:09:48 +0000

This information is brought to you by Web Excel Inc., an Atlanta Ga internet marketing firm.

If you are a marketing executive or business owner then the move in buying habits of consumers is surely nothing new to you. This move began in the late 90′s and to this day approximately 83% of the American populace has transformed the way they shop. The Kelsey Group has established that a large majority of the populace spend time searching online for products and services previous to making a purchase. Internet marketing has develop into a prime method for promoting goods and services. Yet, countless business owners are missing a extraordinary opportunity when it comes to internet marketing, and it has been underneath their nose the whole time.

If your business’s market is local in nature and its continued existence is dependent on offline promotion, this signifies bad news. Modestly put, most people explore what they want on the internet previous to buying. If a business has adequate coverage on the front page of Google, and provides the information they are looking for, bingo, that company just acquired a especially hot prospect.

What is the benefit to the Internet?

Shopping the internet is so pleasing because people can find a lot of information pertaining a company and their services, but in truth, it goes further even than that. A establishment that offers the best information and in more places that relates to their wishes is the business that customers are going to lean to. This is because they perceive this particular business as an authority, which means they will be more apt to buy from the company.

One Site is not sufficient!

One badly located website on the internet is not going to convey your business any real traffic of importance. To be frank even a site that hits the front page of Google will in some cases not provide you enough traffic when you are focusing on a local market, for the reason that in these cases the traffic in general for the industry is to small. So you need to throw a bigger net for the front page of the search engines to pull together more prospects. Of course, this also depends in large part on how many searches per month there are for the keywords used in your internet marketing promotion.

Marketing Strategies That Focus Only On Pay Per Click Campaigns Overlook 80% Of Traffic

If you are relying on Pay Per Click ads to market your business on the internet, you’re missing approximately 80% of the traffic. Google’s statistics confirm that roughly 70% to 85% of the traffic will click on the natural search ads and Google Local search results. It varies between these two percentages depending on the sort of business you are in. Why is this? Because potential consumers want information prior to being sold. That’s the attractiveness of the internet.

Your Company Must Have High Visibility, Authority and Dominate Local Natural Search

Customers are looking for the company that comes across as the authority in the market they are searching, and can give the valuable information they desire. Because of the competition online, just having a nice website on the front page of Google is not enough anymore.

As a business owner, you have to think in terms of 3 types of exposure online.

1. Visible- How many times is your business on the front page?
2. Authority – Have you established your company as the THE company to do business with online (Authority). When the potential customer returns ready to buy your service or product, are you the one they return to? You better be!
3. Dominance- Have you obliterated the competition when it comes to Google’s front page? For both local and natural search results. You should!

Finally, I recognized the strategic internet marketing opportunity that had been under my nose all along, and I jumped on board.

For me the business I was promoting was home improvement and our business fell victim to the huge change in consumer buying habits. Print and off line, ads that had held us in good stead through the 1990′s just were not working due to the shift in habits or they had been legislated away. That meant a shift to internet marketing for our business too.

After recognizing the giant opportunity that evidently few were seeing, I formed a local internet marketing corporation that I not only used to set free my struggling home improvement corporation, but other companies as well. Using the Visibility, Authority, and Dominance pillars of promotion, we have formed remarkable results. Of course a lot of work and time goes into a local internet marketing promotion of this size. Most internet marketing firms do not possess the organizational composition to pull off a promotion like this and still make money. Yet, when properly organized with the proper systems in place, it is possible. We do it every day.

admin — Wed, 06 Jan 2010 00:19:21 +0000

Your Website Pagerank Depends on Backlinks
By Jack Murphy

Your website pagerank depends to a very great extent on inbound links, also known as backlinks. Your page content is also very important but these backlinks are an absolute necessity of search engine positioning. In order that a website can appear in the top rank of search engines like Google without your having to pay a lot of money for advertising, the website has to have a large number of backlinks.

Let’s get the definition right so that we understand what these website pagerank links are. Backlinks are links on one website that lead back to another (your) website, so it is indeed correct to refer to them as “inbound” links in relation to your own site.

The better established, the higher the quality and the higher the PageRank of the website that contains the links, the greater the power it has to assist your linked website with its search engine position. If the website that is receiving the inbound links gets many high quality, high PR backlinks, the better the likelihood of it being in a high ranking on the search engines and of having a higher pagerank itself.

So, how do we obtain backlinks of high quality pointing to our websites?

Submitting your website to various Internet directories can be useful and seocompany.ca list on their site the top forty in terms of inbound link quality. Number one is DMOZ, the Open Directory which has a pagerank of 8. DMOZ is the directory getting the most respect online today, especially as the websites it lists have all been positioned by human editors, not an algorithm. There is no automation with this directory, though it takes a long time to have a website included.

However, with a PR 8 it has to be worth the wait because the inbound link to your site will have such value. The main reason that DMOZ takes so long is because it is free, whereas most of the other directories levy a fee. Number two in the list is Yahoo with PR 7 with a charge of $299 per year. Lii at number 3 with a PR 7 is also free and there are four more in the top forty that are without charge too.

There are numerous other methods of creating high quality backlinks. Some experts encourage the writing and submission of articles in particular. Others recommend posting on forums and making comments on blogs. PageRank is also of importance when using what has become known as article marketing. There are hundreds of article directories that you can submit your article to but the sheer number of backlinks is not what it’s all about; it’s the quality.

EzineArticles.com with a PR 6 is the obvious place to start because of the value of that inbound link. Before you go out and buy an article submitter tool, do some research online and determine which directories have the best PR and use them. Do not submit the same article to each one as the search engine spiders will identify your articles as duplicate content and ignore them. Take the trouble to “spin” your articles by making subtle changes to please the spiders and thereby get better rankings.

The use of Social Bookmarking websites is another way that you can build backlinks for your website. Social Bookmark sites almost invariably have a popular ‘community’ aspect to them. Members join up and create profiles that include photographs and information about them. Then the new member is able to save bookmarks of favourite websites that can be itemized by tags. These tags are one or two word descriptions of what the sites contain and these bookmarks can be saved to a list that can be shown publicly, so that it is available to all. You will find a list of the top ten, headed by del.icio.us which is owned by Yahoo, at about.com

With the arrival of the phenomenon that is Web 2.0, obtaining backlinks is easier now than at any time since the Internet began. Many sites, especially blogs, have an interactive aspect to them, allowing visitors to sign in and create profiles. Then they are often permitted to post comments on the articles or stories on the website or blog which include a link back to their own site. In turn, the website or blog owner will respond to the comments, making this section of the website or blog a conversation piece.

Backlinking strategies can be great fun and the webmaster who is involved in getting more website pagerank backlinks for his/her website will have the added enjoyment of learning new information and meeting new friends, doing something that was once regarded as an onerous task.

Jack (John) Murphy is a Pagerank enthusiast who delights in looking for new ways to improve website pagerank. You are invited to visit his find pagerank site to grab the first chapter of “PageRank 5 in 90 Days” for free.

Article Source: http://EzineArticles.com/?expert=Jack_Murphy
http://EzineArticles.com/?Your-Website-Pagerank-Depends-on-Backlinks&id=3012205

How To Be An Ideal SEO Client

admin — Thu, 12 Nov 2009 19:50:00 +0000

How To Be An Ideal SEO Client
By [http://ezinearticles.com/?expert=Todd_Mintz]Todd Mintz

If your company has selected or will select an SEO vendor to optimize your corporate website for natural search, I offer you kudos for embarking on a process that can generate tremendous revenue for your business. Now, the fun part begins. You’ll need to oversee and evaluate a process that is hard to comprehend, has somewhat intangible deliverables, and where the “timing of results” can’t be precisely defined. Given this scenario, how can you best work with an SEO to achieve the best outcome for your website?

Make SEO a Marketing Priority. On some engagements, the SEO is almost entirely self-sufficient. On others, he or she might depend on the director of marketing, the president, the web designer or IT support to help facilitate the SEO effort. Some of these folks might not see the value of the optimization and don’t view SEO related efforts as a priority. If you can let your team know the critical nature of the work (and your SEO should be willing to help in this effort), the expected results should be achieved that much faster.

Learn enough about SEO in order to ask good questions. Over time, the talented stable of Search Engine Marketing writers at Search Engine Guide have produced a large number of articles covering almost every aspect of the SEO process. Read up. Become familiar with the terminology and concepts. At minimum, you need to be conversant enough to evaluate the metrics of the campaign.

But don’t tell your SEO how to do the work. Too much knowledge can be a dangerous thing for some clients because they lack the experience to place their knowledge within the context of the whole SEO process. Such clients may even feel empowered enough to tell their SEO vendor to take a course of action that will damage their efforts to obtain targeted natural search traffic. But if you have done proper due diligence in choosing a knowledgeable and ethical SEO expert, you shouldn’t have any trouble staying on the right track. Your chosen professional will probably be appreciative that you’ve educated yourself about the process and will be glad to answer your “tough” questions. All reputable SEO vendors should be open and transparent about their methods and work process…don’t work with any that aren’t. And if you are comfortable with your SEO expert, the value of his or her experience should be easily discernible.

Good SEO advice can smell funny. Bad SEO advice stinks. Sometimes it has been a challenge explaining the merits of link-exchange or RSS feeds to SEO novices. Many marketing professionals have cringed when I’ve recommended having at least 250 words on the website home page. Fortunately, I’ve been able to rely upon my own SEO experiences to demonstrate the value of my advice and, if necessary, I can seek out the authority of other experts in the field to support my views. But, “rogue SEO’s” have damaged many websites by convincing site owners to allow them to engage in practices such as link farms, hidden text, and cloaking that violate search engine guidelines. If you have educated yourself enough about SEO to be conversant in the terminology and techniques, you should be able to smell the odor before you step in the poop.

Well-run SEO campaigns still have hiccups. Search engines periodically change their algorithms which can be a boon or a bust for clients. Most recently, Google’s “Jagger” update hurt many websites that followed SEO best practices. I have a client who had an 18-month-old domain that lost excellent Google rankings that I helped achieve in a very competitive field. I explained that based upon my research (and reported by many other SEO’s through articles and forums) that Google has algorithmically implemented the following precepts: 1) It is very difficult for new domains to rank well for competitive terms and 2) Many inbound links must age for 6-12 months before they become effective. Now, it is incumbent upon me to chart a new course to help the client regain what was lost. Conversely, Jagger gave some of my clients excellent results far more quickly than I could have expected.

Measure results. A high-level web analytics solution like Clicktracks 6 (which I use and highly recommend) is essential to measure the success of your campaign. If you are spending thousands or tens of thousands of dollars on SEO, don’t rely on a $10 per month web stats package. Your SEO vendor should offer advanced web analytics as part of the service…shy away from an SEO who doesn’t use advanced analytics because the optimization decisions on your website will be made based upon incomplete information.

As a client, you need to view SEO as a long-term strategy that has peaks and valleys. Educating yourself about the SEO process will eliminate the “surprises” that are inherent in the process and will make for a far more efficient and productive vendor/client relationship.

Todd Mintz is the Director of Internet Marketing & Information Systems for S.R. Clarke Inc., a [http://www.srclarke.com]Real Estate Development and Residential / Commercial Construction Executive Search / Recruiting Firm headquartered in Fairfax, VA with offices nationwide. He is also a Director & Founding Member of [http://www.semportland.com]SEMpdx: Portland, Oregon’s Search Engine Marketing Association.

Article Source: http://EzineArticles.com/?expert=Todd_Mintz http://EzineArticles.com/?How-To-Be-An-Ideal-SEO-Client&id=136738